MED is the leader swimwear and underwear brand for modern woman and man the last 20 years. The last 3 years is going also really successful with the outerwear cocktail & clubbing collections.
Christos Chatzivasiliou is the designer of MED 's luxurious and sophisticated garments and his designs are inspired of the Mediterranean jet set life style. Living many months during the year at his house in Mykonos has always a good reason to give the high light of the island's summer with his swimwear collection.
The woman's style is very contemporary, colourful, pleated or draped with shining fabrics, gorgeous prints and amazing modern or retro accessories. Delicate pareo and dresses give the total elegant all day look. Bright coral, blue, yellow, green and red, breath taken reflex colours with modern details, sexy animal prints and vibrant flower prints, classy beige, navy, white and black with sophisticated metal decoration give a big range of luxurious selection. The perfect famine fit regarding the water resist padded strapless bra and the flattering Brazilian cut panties makes the collection so unique.
The man's style is very masculine and playful the same time. Reflex colours shorts with branded elastic bands, checks and stripes woven fabrics shorts, modern trunks with metal details, strong Aegean blue, turquoise and green colours combined with bright yellow details. Black and white combination for ultra sophisticated look.
Our target client is in between the ages 16 to 46 and our price range attends to the medium income. Retail prices for women's swimwear 50 to 90 euros, men's swimwear 25 to 50 euros.
We obtain our sales strategy through our own chain of stores 22 in Greece and 3 in Cyprus. Also we have a sales network with 150 boutique clients in Greece and 75 abroad.
Five years ago we built up our own factory (2250 sq.m) in Sofia Bulgaria. 120 sewers produce the 100% of our items.